We know about you and your little girlfriend, Reggie.

Looks like somebody forgot to explain to the former USC star and Heisman Trophy winner that part of the job description when you date The Heinie, is Butler. He’s lucky that he has his day job with the New Orleans Saints to pull him out of this vicious circle.

I think we have a “What’s good for Reggie Bush is bad for the planet” situation on our hands here. Among his many “duties” as Kim’s puppy is to shower with her. Naturally, we’re dismayed that this great water saving arrangement is coming to a close because little things add up and water shouldn’t be taken for granted. Take a look at Chicago. The water supply may be inadequate for growth.

Finally, what’s up with these football players being so whipped? Tom Brady. Okay, full disclosure, we’d take the dive, too. To save precious water you perverts. We could never look at Kardashian or her butt the same way post-Ray J.

Bacon Bits

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Beanstockd popped by the Snoop D-O-G-G and 311 concert on Tuesday at Philly’s Festival Pier. The sun was hot, the water sparse - but th crowd was still there. The show opened with the dramatic on-stage appearance of a giant cut-out of a marijuana leaf – the universal Bat Signal for Snoop (and pot) fans everywhere. Audience members responded in true form by lighting up their smuggled green on the spot. Guess green’s Snoop’s “thing.” The rap-artist-gone-reality-star played Live Earth Germany in 2007 (see it here), and has headlined the Rothbury Music Festival – a new wave in music that features a “Think Tank” on how to prevent climate change and save energy.

After super-hot renditions of old classics and the bizarre formation of a mosh pit in response to "Sensual Seduction", Snoop cleared out for part deux. 311’s annual "Unity Tour" brought out a die-hard fan base who moshed and raged to the sounds of “Beautiful Disaster,” “Down,” and other reggae-punk anthems over the 3-hour set. That’s a lot of toes stepped on right there. But we stuck it out, all for the chance to ride in bassist Aaron “p-nut” Wills’ brand-new 2009 Tesla Roadster, an electric car that goes from zero to 60 in under 4 seconds, and gets 135 miles to the gallon. Sign up now – and you’ll still have to wait until you’re famous to get one.

Sharon Margolis

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The biggest clothing manufacturer in the US is getting a lot of attention lately. Not for their low-fi pornographic ad campaign, or the sexual harassment cases pending against CEO Dov Charney, but for some pretty radical eco-initiatives. Seriously. 

Am Apps has found a way to totally recycle leftover scrap material: by using it to (logically enough) create a line of thongs and other skimpy-but-wearable pieces. That saves over 30,000 pounds of cotton per week - and hours of embarrassment caused by unsightly pantylines. They’ve also launched an all-organic “Sustainable Edition” line, which features their most popular pieces in 100% organic cotton. Soon, “about 80% of all the cotton we use will be organic,” says Community Outreach Director, Shawn Shahani. That means 30,000 pounds of Cleaner Cotton bought that’s been locally harvested. And many, many track jackets made, guilt-free.

The brand’s organic and recycled apparel is manufactured entirely in a downtown L.A. factory, where operations are partially powered by solar panels on the roof. Solar energy accounts for a hefty 30% of the power used to make AA goods, not least among them, the back-in-vogue-every-20-years lamé leggings and matching headband. Remember that the next time you decide to show off your fashion foresight. 

Am Apps’ eco-friendly approach also increases profitability. Shifts to vegetable oil-fueled transportation, as well as efforts to minimize waste on an employee level, have substantially reduced company costs. Not to call that their main objective; central to the green philosophy of production is a commitment to the fair treatment of workers. American Apparel employees get paid twice the minimum wage, receive subsidized transportation, and have a say in the production process. “The culture here is sort of changing. If an idea came from any level, we would seriously consider it.” Like the classic deep V-neck tee, brainchild of a factory employee.

American Apparel actually is doing good things in the world. But they’ll have to keep defending that to cynics outside their “urban” niche, who wonder what the hell ‘70s soft-core porn and lifestyle marketing have to do with saving the planet.

“[Our style] resonates with our target market, younger urbanite people that are looking for things that look kind of vintage. That’s the most environmental thing you could possibly do – to buy vintage clothing. We have that look. It’s just kind of popular.”

So where does the Hitachi Magic Wand “personal massager,” on shelves now, fit in with the do-good message? “It’s a massager. You know that’s what it is. It’s been used for other things… This is American Apparel, but [Dov’s] from Montreal. His views on sex are highly European.” Let’s be clear: not too highly European. “My interview was at his house. There’s no porn lying around. He offered me a beer when I came in.”

Among his employees, Dov is generally held in pretty high regard. “He’s incredibly passionate. He’s neurotic, but you have to be. He just walks around and, you know, he’ll scream, he’ll do something he likes, like repeat ‘yo’ just to motivate people around him. That’s the energy that people feed off of. The factory workers love him, because he’s given them so many opportunities.”

That sentiment has taken the form of the questionable T-shirt-emblazoned logo, Legalize L.A. “It’s just an idea, we don’t have a desk or anyone in charge of it. We’re not a political force by any means. It’s all about protecting his workers and their families - we have a lot of immigrants here.”

Hard as it may be to accept, American Apparel doesn’t really need to justify their marketing practices. Sex sells, but sex is fun. When you feel sexy, you feel good, and people who feel good, do good.

“We’re not soap boxy – that’s not what the company is. First and foremost, we’re in the business of creating clothes. We have some things that are harder to swallow, that are on the fringe of taste… [But] the publicity of our sexual images helps people to realize that it’s possible to treat your workers humanely and to treat the environment with respect,” says Shahani.  “It’s impossible to ignore the fact that a mainstream clothing company is upping its use of organic cotton. This is the next step for the American culture.”

Sharon Margolis  Back to Beanstockd>>

Hayden Panettiere has decided to steal her Matrix-style costumes from the Heroes set to re-use in the music video for her single “Wake Up Call.” While I admire Hayden’s desire to recycle her plastic clothes since we only recycle about 5% of the plastic we produce, the site of Hayden’s tacky vinyl number while she tries to give the camera bedroom eyes makes me cringe. Honestly, if you want to recycle something, consult Earth 911 for a way that doesn’t cause harm to viewers. It seems that Panettiere’s whole goal is to painfully distract you with what little she has on to keep you from noticing that she’s confused talking in a pouty voice with singing.

That’s not to say that I completely detested this collection of voyeuristic images that she calls a music video. To the contrary, I quite enjoyed Hayden’s “dance” at the end. Wearing a brunette wig and hoodie, Hayden flails her body and arms about in jerky motions while hopping around like 6-year-old girl trying to imitate Justin Timberlake’s dance moves. I can only guess that this is some type of attempt at hip hop… either that or she’s having an epileptic seizure. I’m not sure which.

LD

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We try not to be too preachy when it comes to going green, so you don’t need to be Christian (or clear) to fully understand the great stories in HarperCollins’ Green Bible. With more than 1,000 references to Earth, it shows that the real Bible actually has some eco-tales. With essays from leading conservationists that help you along the green path, you might even see some green in your summer reading.

We recommend some titles from Green Books. They publish the texts and covers of their works—which range from eco-politics to organic gardening—on at least 50 percent recycled paper, if not 100 percent. Hopefully the letter that 27 ex-policymakers sent to Barack Obama and John McCain asking them to put aside partisan bickering and do something about the environment was printed on the same kind of paper, for some true eco-politics.

IK