Filed under: Greenstockd
The notoriously annoying, obnoxious, and utterly wasteful "junk mail" industry is (sort of) reconsidering its practices of flooding mailboxes—even of people that have long passed from this blue planet—with marketing materials. Not many of us actually use the conventional mailing method these days, but those darned companies know we’re still checking for checks, zines . . . and that’s about it.
Many businesses are switching to paperless billing, promotions, catalog opt-outs; recognizing the will of the consumers, especially the latest up and comers; the increasingly eco-conscious MTV generation—probably the greatest consumers of them all! Give it to us digitized!
Although spam is even more maddening (mysterious member-enhancers? Ok, maybe we got a little curious when they offered us libido gum, but. . .) at least you can’t hear the trees scream from your inbox. Some solutions these direct mail companies are utilizing as cited in the NYTimes coverage: using recycled paper, encouraging the unfortunate recipients to recycle, and taking the deceased off of the lists. Yeah, good call.
To those of you breathing and internet-able, check out these sites. Sign the petition (Like Leo says). Forward it to your friends and neighbors. (Try the libido gum. Or not.)
Sharona
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