JCPenney Just Got a Whole Lot Cooler

Did you hear the news? Good old JCPenney is going green! That’s right, you heard it here first. Now, we haven’t paid attention to JCPenney in eons, except when the above “fake” video advertisement, which alluded to an endorsement of teen sex by the brand, hit our inbox in June. The store of our mallrat youth was endorsing S-E-X? OHMIGOD. However, we’re happy to report that the retailer is back on our radar! Penney’s has begun an eco-friendly initiative to be completed by November. They plan to utilize solar and wind energy to power not just one, but TEN stores AND a distribution center in Reno. Holla back youngin’! This is even better than the new Breakfast Club themed commercials JCPenney’s just released (which we admit we sing along to…every time). We love that Penney’s is going green without requiring us to buy anything. Who would’ve thought? A big box retailer going green just for the good of the earth—we love it!

Sarah

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