Filed under: Beanstockd
Want to groom like Brad Pitt? We know you do. It’s ok, we do too, even though most of us here at Beanstockd don’t have ’staches to shave. Pitt has signed on to endorse a new, eco-friendly line of body products from Kiehl’s, our favorite too-expensive-but-oh-so-good pharmacy. The aloe vera biodegradable liquid cleanser will be released in October, and sadly, Brad won’t appear on the bottle, or in the ads. Happily, all proceeds will go straight to JPF Eco Systems, a new foundation created by Kiehl’s and Pitt to benefit global initiatives to "minimize impact on the environment through thoughtful design." Read: the cleanser is expected to make at least $1 million big ones; going green has never been so profitable. Or so sexy. Mmm, Brad Pitt. This is one expense we’re just going to have to justify.
Sarah
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Why would Brad Pitt want to endorse a product and not lend his celeb mug to the ads? Doesn’t he know that would most definitely increase sales? I guess the only pics he sells these days are those of his kids.
Comment by informrbean 08.21.08 @ 12:45 pmi know, it’s a strange turn of events, especially given that his name is on the kiehl’s website and all over their press releases.. weird.
Comment by sarah 08.21.08 @ 1:19 pmLeave a comment
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