Filed under: Beanstockd
TV marketing departments are pushing the envelope this year when gearing up for the fall tv season. Earlier this summer, people were abuzz because of the highly suggestive Gossip Girl ads, now, HBO has found itself in an interesting situation due to their realistic beverage campaign.
As part of its advertising for the new vampire drama True Blood by Alan Ball (creator of Six Feet Under), HBO has placed posters advertising a synthetic blood beverage in liquor stores and created beer-ad-inspired commercials (like the one above) much to the annoyance of many confused consumers who want to buy the drink (can we say ew?). HBO claims that they didn’t mean to “dupe” anyone, instead, they just wanted a campaign that would get people’s attentions for their new show starring Anna Paquin. While it may not be synthetic blood, Guru Energy drinks come in a variety of colors and flavors that have all-natural (but not so natural that it comes from your veins) ingredients that don’t hurt your body or Mother Nature’s.
Whether the series is as good as the ads will not be known until September 7th but any show that goes to the trouble to have a flannel-wearing vampire slugging down blood out of a bottle (right out of a Budweiser ad) while a jingle singing “suck it up!” plays in the background is worth a try.
LD
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[...] a month ago, I looked at the creative ads HBO was using to promote its new vampire show – True Blood. While the ads were quirky fun, [...]
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